Real Dimez
A rap duo made up of Bae-Luxe and Roxy, and the game's direct line into viral music and influencer money.
Real Dimez are Bae-Luxe and Roxy, a duo positioned at the intersection of viral rap, influencer culture and the money sitting behind both.
For a game set in modern Florida, they are how Rockstar gets at the economy of attention: the streams, the sponsorships, and whoever is actually funding the video.